Discovering Rarity: The Untold Story of the Unique Rolex Datejust 'Ovettone' in Platinum - A Serpico y Laino
Get ready to dive into the excitement of the upcoming Monaco Legend Auctions, where a truly special Rolex watch is set to take centre stage. This isn't just any Rolex—it's a super rare find, one of only "three or four known" smooth bezel ref. 6304 Rolex Datejust crafted in platinum. What makes it even more unique? It's the only one signed by the esteemed retailer Serpico y Laino [A Jewellers, known as "the Tiffany of Venezuela"], leaving its mark both on the dial and the case back.
The Monaco Auction House has placed an estimated auction value of €500,000 to €1,000,000, this watch is poised to make history as it surpasses previous records for any Datejust Rolex ever sold!
To date the record sits with the Red-Jasper-Dial Datejust , also sold by the Monégasque Auction House; sold in 2021 for € 174,850.
It's a moment you won't want to miss, whether you're a seasoned collector or simply captivated by the wonder of exceptionally rare timepieces.
The lot [No.278] goes live Sunday, 21 April, 2:30 PM, and was available to view today at the Hôtel Méridien Beach Plaza in Monaco.
A Journey Through Time
The Rolex Datejust, launched in 1945, and holds an esteemed position in the world of horology, renowned for its rich history and groundbreaking innovations. Rolex introduced the Datejust, marking a pivotal moment in watchmaking history as the first self-winding wristwatch with a date function.
Inspired by the beloved 1930s Bubblebacks, its larger case earned it the affectionate nickname "Ovettone."
Fast forward to 1953, Rolex unveiled models 6304 and 6305, both entirely crafted in steel, with subtle differences distinguishing them.
Among these, the 6304 stands out with its reeded bezel, while the 6305 boasts a smooth bezel
Unveiling a Masterpiece
This extraordinary Rolex Datejust 6304, features a rare platinum Oyster case, as you can see from the auction images the watch shows minimal signs of wear despite its remarkable six decade journey.
Made entirely from platinum, one of only a handful known, bears the signature of Serpico Y Laino, a renowned and prestigious Venezuelan retailer, adding an extra layer of exclusivity. The dial showcasing the text and the case back proudly displaying the "S&L" insignia.
A Timeless Treasure
With its special matte grey dial adorned with baguette and brilliant cut diamond indexes, the Officially Certified Chronometer designation at 6 o'clock, this Rolex Datejust 6304 in platinum stands as a true testament to craftsmanship, history, and exclusivity, making it a rare and exceptional find in the world of watches.
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